Running a magazine isn’t an easy task. With recent global events, and with the spotlight squarely on the media, we asked LaKenya Norris about all things Unpopular Style Magazine.
LaKenya Norris and her publication, UNpopular Style Magazine, like to do things differently – hence the name UNpopular. That isn’t to say they’re unpopular with readers, quite the reverse. Since its creation, the magazine has found an audience for its message, by highlighting key stories and profiling individuals. Their mission is simple: to create a magazine that creators and visionaries aspire to be part of. In a socially distanced interview, we asked her how she plans on doing just that.
What inspired you to start the UNpopular magazine?
“As a child, I was always into entertainment-based magazines like Vibe, XXL, and Slam – reading has always been a hobby of mine. With hands-on experience in the sports and fashion industry, the concept of UNpopular Style Magazine was birthed when I decided to combine my experience with my hobbies.”
As a leader and a business owner, what are your biggest challenges and how have you overcome them?
“Sometimes, you have to find the motivation to keep going after you have a burnout. Burnouts come in waves so I’d say take a rest when you can. Creative ideas come to you when you give your mind and body some time to reset.”
The global pandemic has affected most businesses, including entertainment and fashion publications – how do you think the industry will recover?
“Unfortunately, it seems publications are recovering or saving themselves from a complete shutdown by using the ‘Black Lives Matter’ movement to their advantage. It is widely known that the Black community are the biggest drivers in marketing, which leads to sales. So, I guess if all industries continue to pander to these communities, they will stay afloat. Of course, that’s not what UNpopular Style Magazine does or will do.”
You pride yourself on doing things differently. Why do you think there is a need for different voices and perspectives in media?
“There will always be a need for original voices and perspectives. In a world based on groupthink or herd-thinkers, an original idea is like fresh air, at least to me. In media, you’ll never know the full scope of a subject matter if everyone not only thinks the same, but doesn’t have the courage to speak differently than most. I hope that one day more people will find the courage to be and think differently— to be ‘UNpopular’.”
The media industry is constantly changing, how do you plan on keeping up with constant changes?
“I’ve already implemented more digital features to UNpopular Style Magazine as opposed to our print issues. We don’t plan on stopping print indefinitely, but digital content keeps us more active and current. Our features enjoy it as well. Content specifically for social media is also a positive change towards the future of media.
The lack of diversity and inclusion in fashion is well reported. What role can publications like the Unpopular Style Magazine play in increasing diversity and inclusion in fashion and entertainment? Well, the way UNpopular Style Magazine operates is simple: we give the same opportunities to everyone regardless of race, ethnicity, or age. That’s actually the easiest thing to do. Discrimination is actually difficult. You see talent, you can’t help but recognize it. It’s a natural reaction. Our diversity in story features reflects the way we think, that’s why the content is well balanced.”
There are many young and ambitious entrepreneurs who would like to be in your position, what skills and qualities would you say are essential?
“Critical thinking is an essential skill that often goes undocumented. Critical thinking can guide you to the best business and creative decision-making. The most prolific creative entrepreneurs often think more strategically than most. Most people see the vision after it’s completed, but it’s the thinking that got them there. Most people can’t fathom the thought process that went into it.”
What is the best thing about growing your own brand?
“The best thing about growing your own brand is the freedom you have. The freedom to be as creative as you want to be. The freedom to make mistakes without fear of being terminated. Trial and error. The best thing is watching an idea you had grow, blossom and take on a life of its own. The support you receive is simply icing on the cake.”
UNpopular Style Magazine social links:
Instagram: @unpopularstylemag
Twitter: @Unpopularstyle
Website: unpopularstyle.com
Facebook: UNpopular Style Magazine