From humble beginnings, Jamal Edwards MBE built a media empire, transforming music and the lives of many along the way.
Few words can adequately describe the true genius and impact of Jamal Edwards MBE. In his 31 years on earth, he achieved more than most can in three lifetimes. He was intentional about what he did, pursuing what would become a huge media empire with relentless ambition. He made his mark on music – using his increasing influence to transform the fortunes of many artists. But perhaps what is most remarkable about the man, is how broad his influence became – not only on music, but in culture, business and charitable endeavours.
Born in 1990, Edwards came from humble beginnings. With a sharp, clear vision, he began to carve his own path, setting his eyes on his one true love: music. He was never one for the formal rigours of education, his talent too big and special for the confined schedule of schooling years. He knew how to work hard, heeding the example set by his mother, Brenda Edwards. That, coupled with a God-given ability to spot talent, led Edwards to found the now-infamous SBTV(At the tender age of 15).
Equipped with a hand-held camera and an internet connection, Edwards got to work, building his media platform. Given the explosion of social media and various music sites, it’s easy to take for granted what Edwards started: a platform for undiscovered talent. What he knew then – and what we recognise now – was that musical talent exists everywhere – especially in communities and groups denied opportunities to showcase their abilities. At 15, Edwards began the work of transforming our access to music – and gave us a safe space to amplify, enjoy and engage with emerging musical talent.
“Be the change you want to see in the world is one of my favourites quotes and something I’m trying to live by” Jamal Edwards MBE
In the years since its launch, the success of SBTV is simply stunning. With over a million Youtube subscribers, the platform has become the go-to place for exciting, fresh and emerging talent. It helped launch the career of Ed Sheeran, captured the likes of Jessie J and Stormzy before they went mainstream – and helped others like Dave and Rita Ora amplify their work.
By his own confession, few people took him “seriously” during the early days. Like most greats before, that did little to throw him off. He possessed an unshakable belief in his project. A project which – quite literally – paved the way for UK music as we know it today.
His influence stretched to the US, too, successfully interviewing notable talents including Bruno Mars, Trey Songz and Tyler, the Creator (before they became household names). Confident, charming and with a broad and infectious smile, Edwards solidified his mark on music. He was calm, kind and unpretentiously humble. He gave back, cared for his community – and worked to set the best example.
In 2015, he was recognised for his work, picking up an MBE from Prince Charles in an official ceremony. He would later serve as an ambassador for the Prince’s Trust – helping young people realise and achieve their own potential. His long list of awards and official recognition lay plain the extent of his reach, influence, and work. Whether Forbes or Time Magazine, GQ or The Prince of Wales, all admired the relentless optimism of Edwards.
He would go on to write a book, ‘Self Belief: The Vision: How to Be a Success on Your Own Terms‘, giving others a roadmap on how to replicate what was a remarkable career. He raised awareness for mental health, working with The Guardian and others to drive home the importance of discussing the issue.
Above all, though, Jamal Edwards was a true champion of the streets, a representative of the underdog. He relentlessly pursued untapped talent, ensuring that music truly reflected the culture around him. That – more than the awards and titles – is his true legacy. His was a unique brand of success. It was the kind of success that never demanded praise or individual attention – but the kind that left plenty of room for others to succeed; others who looked just like him.