Words by Jeffrey Arthur
Whether en route to an exotic break with the Kardashian clan or performing in front of thousands of fans, Travis Scott has proven himself one stylish man.
Becoming a fashion icon is no small matter; it takes the collective approval of magazine editors, high-profile brands and amateur fashionistas to receive such a title.
In the more distant past, style icon status was reserved for the sartorially gifted, those who knew which buttons to button and which shirt collar suited the occasion. Not anymore. In our brave new world, street style has come to rule – and among the street stylists, few are more influential than Travis Scott.
If you’re looking to get his look, here are the lessons you’ll need to learn:
1. Denim always rules
In the world of Travis Scott, denim is an essential, must-have piece. And no, standard dad jeans won’t do. To join the Travis clan, you’ll need some rips, some light washed additions and the confidence to pull them off. Whether on the stage or running errands at some of the world’s most expensive shops, Travis Scott is never far away from a pair of jeans.
Oh, and that rule about no double denim? Forget it. To get on Travis’ level, you’ll need to break some rules (styles rules, of course).
2. Camo, Camo, Camo
When you’re as famous as he is, clearly you need a way to blend in. How do you that? Wear as much camouflage as you can. Okay, that might not be his reasoning for donning so much military-inspired gear, but it does look good (in a Travis Scott kinda way).
In his street style playbook, the need for some camouflage wear sits next to his love for denim. It doesn’t much matter whether it’s a hat, cargo trousers or baseball jacket – just get yourself some damn camo.
3.Who said boys can’t wear pink?
When you’re on stage as much as he is, with thousands of fans screaming your name, you need something to make you stand out. That something, for Travis Scott, is pink. The man loves his pink –and to be fair, few people in fashion rock a pink sweatshirt quite like he does.
If you’re looking to gain some inspiration from him, you’ll need to take heed of his colour choices.
4. Military-inspired clothing is the way forward
When you’re the leader of the street style clan, your clothes need to mark your authority – for Travis Scott, a wardrobe of military-inspired clothing does just that.
Out goes the suit and in comes the structured jackets with sashes, tailored trousers with uniform lines, and very, very polished shoes.
5. Chains are new must-haves
Yes, chains are nothing new. Yes, most rappers – and celebrities –can be seen wearing them often. But that’s not the point. Whilst the rest wear chains to add to their outfits, chains are – and always have been – essential to Travis’ style; his mojo, if you like.
And unlike with some others, it works. In fact, it works so well, that he’s managed to make chains a must-have for any aspiring street styler.
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